A better understanding of the client viewpoint, their needs and ways to use this knowledge to your advantage in your client relationships.
Tried and tested methods to adopt a clearly defined, consistent approach to client management across the business.
Practical tips for enhancing a range of day-to-day agency/client interactions.
Effective ways to build in proactivity and added value to your client relationships.
In clients’ eyes, great client service can be just as important as creativity or strategic thinking. This in-depth two part training workshop, with DBA Expert and Founder of Up to the Light Jonathan Kirk, is grounded in the exclusive knowledge gained from hundreds of client interviews conducted on behalf of design agencies. You'll explore what clients really need from their agencies, how you can meet and exceed those expectations and how to use that as the foundation for your relationships. He'll highlight where relationships become strained, how agencies can do the basics well and where you can add value in order to build client commitment. Join us online and help your agency retain your hard won clients and stand out from the crowd.
Jonathan is the founder of Up to the Light. The consultancy advises a significant proportion of the UK’s top 100 design agencies across a wide range of issues concerned with business growth and improvement. As the leading supplier of client surveys to the UK design industry, their insight into the client/agency relationship is unrivalled. For the last 7 years Up to the Light has published the influential ‘What Clients Think’ report. This year’s report is based on 580 client interviews conducted on behalf of design agencies and is a revealing snapshot of the client/agency relationship. As well as advising agencies, Up to the Light is also a brand consultancy that provides brand positioning and strategy for clients. So many consultants become theorists and teachers, slightly removed from reality, but Jonathan is continually involved at the sharp end presenting, pitching and delivering high profile strategic work for brands. This is of huge benefit to his clients. He is a regular conference speaker and trade press contributor and is a founder member of the DBA’s Experts Register.
Steve Pearce, Client Services Director, Imagination
Beck Hanson, Account Director, Elmwood