A fresh and up to date perspective on how to approach your next pitch
Knowledge to take back to your business to improve your processes
Increased confidence to tackle future client pitch requests and win more new business
Practical tips and techniques to give you the edge over competitors
Up to the Light’s ‘What Clients Think’ report reveals that 99% of clients believe that a pitch is good business practice for high value projects. Being excellent at pitching, therefore, has become vital to agency growth and success. With the insights and learnings from years of conducting post pitch interviews with clients, Up to the Light’s founder, DBA Expert Jonathan Kirk, will explore how you can increase your chances of success by understanding the client’s motivations and expectations, developing your own processes and structuring the right argument.
Jonathan is the founder of Up to the Light. The consultancy advises a significant proportion of the UK’s top 100 design agencies across a wide range of issues concerned with business growth and improvement. As the leading supplier of client surveys to the UK design industry, their insight into the client/agency relationship is unrivalled. For the last 8 years Up to the Light has published the influential ‘What Clients Think’ report. This year’s report is based on 600 client interviews conducted on behalf of design agencies and is a revealing snapshot of the client/agency relationship. As well as advising agencies, Up to the Light is also a brand consultancy that provides brand positioning and strategy for clients. So many consultants become theorists and teachers, slightly removed from reality, but Jonathan is continually involved at the sharp end presenting, pitching and delivering high profile strategic work for brands. This is of huge benefit to his clients. He is a regular conference speaker and trade press contributor and is a founder member of the DBA’s Experts Register.