Key insights into the buyer journey and new perspectives on selling.
Hints and tips you can put to use immediately in your next sales conversation.
In depth perspectives on pricing and alternative ways of doing business.
An understanding of your present situation and how to maximise returns right now.
The confidence, knowledge and skills to embrace value based pricing
In three in-depth sessions, Blair Enns, CEO and Founder of WWP will expertly guide you through the key principles in the Win Without Pitching and Pricing Creativity manifestos. Starting with selling, you'll work through the six key principles to keep in mind during the buyer’s journey, understanding the four conversations that take place during the arc of the sale and how to adopt the right mindset and behaviour. The second session will look at the five levels of pricing success, helping you understand where you are now and how you can embrace new techniques to maximise returns. Finally, we’ll explore the concept of value based pricing and learn why some firms transcend pricing limits and enter the highest tier of financial success, no longer having to grow their business to grow their profits. With these game-changing methods under your belt, there’s no limit to what you might achieve. Join us and transform your business the Win Without Pitching® way.
Blair Enns is the author of The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. He lectures throughout the world on how creative professionals can win more business at higher prices and lower cost of sale. Blair also co-hosts, along with David C. Baker, the popular podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship.
Matt Hall, Hill Investment Group
Jen Estill, Redhead Design Studio
Jeff Hahn, Apron Food & Beverage Communications