23 & 30 Sept, 7 Oct, 10.30-12.00

Selling and pricing the Win Without Pitching® (WWP) way is a tried and tested approach that has helped hundreds of creative businesses around the world get new clients and close the sale. If you’re new to the approach or want a valuable refresher, this three part series will unlock the practical behaviours, actions and techniques that will overhaul your methods and increase your profit margins.

In three in-depth sessions, Blair Enns, CEO and Founder of WWP will expertly guide you through the key principles in the Win Without Pitching and Pricing Creativity manifestos. Starting with selling, you'll work through the six key principles to keep in mind during the buyer’s journey, understanding the four conversations that take place during the arc of the sale and how to adopt the right mindset and behaviour. The second session will look at the five levels of pricing success, helping you understand where you are now and how you can embrace new techniques to maximise returns. Finally, we’ll explore the concept of value based pricing and learn why some firms transcend pricing limits and enter the highest tier of financial success, no longer having to grow their business to grow their profits. With these game-changing methods under your belt, there’s no limit to what you might achieve. Join us and transform your business the Win Without Pitching® way.

We will cover

  • The buyer's journey

    Understanding the arc of the sale and how to meet them where they are.

  • Getting in the driver's seat

    How to overcome objections and how to say 'no'.

  • The power of conversations

    Why embracing silence is a superpower.

  • Pricing principles

    Understanding different risk levels and ways of doing business in design.

  • Identifying where you are now

    And how to move up through the levels.

  • Exploring progressive pricing

    Offering options and high anchors to deliver meaningful results.

  • Value based pricing

    What is it and what are the fundamental principles?

  • Mastering the WWP mindset

    Making the shift and understanding what it means for your business.

Three, 90-minute sessions

Session one covers business development the Win Without Pitching® way. Session two focuses on the five levels of pricing success that will grow your engagements and increase your profits. Session three explores how you can move beyond the billable hour and charge for the value you create for your clients.

You will gain

  • Key insights into the buyer journey and new perspectives on selling.

  • Hints and tips you can put to use immediately in your next sales conversation.

  • In depth perspectives on pricing and alternative ways of doing business.

  • An understanding of your present situation and how to maximise returns right now.

  • The confidence, knowledge and skills to embrace value based pricing

“For those who understand and embrace value based pricing, there is no limit to what you might charge and earn”. Blair Enns

Pricing Creativity: A Guide to Profit Beyond the Billable Hour

Meet your trainer

Blair Enns

Blair Enns is the author of The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. He lectures throughout the world on how creative professionals can win more business at higher prices and lower cost of sale. Blair also co-hosts, along with David C. Baker, the popular podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship.

“We are at the root of our free-pitching problem and we alone have the power to free ourselves from the pitch”

Blair Enns, The Win Without Pitching Manifesto

Pricing options

DBA members receive a discount off the standard price. To talk to us about joining the DBA, email membership@dba.org.uk

Previous feedback for Win Without Pitching®

It both changed our mindset around our sales process and how we think of ourselves and gave us tactics and ideas we could implement quickly and easily.

Matt Hall, Hill Investment Group

Much of the content resonated and we'll work to implement almost all of it. Asking for concessions and not offering solutions too early are elements we can implement immediately without any practice.

Jen Estill, Redhead Design Studio

Every WWP workshop I have attended has made me richer and my business better.

Jeff Hahn, Apron Food & Beverage Communications