Key insights into the buyer journey and new perspectives on selling.
Hints and tips you can put to use immediately in your next sales conversation.
In depth perspectives on pricing and alternative ways of doing business.
An understanding of your present situation and how to maximise returns right now.
The confidence, knowledge and skills to embrace value based pricing
In three in-depth sessions, Aileen Dempsey, EMEA Coach at WWP will expertly guide you through the key principles in the Win Without Pitching and Pricing Creativity manifestos. Starting with selling, you'll work through the six key principles to keep in mind during the buyer’s journey, understanding the four conversations that take place during the arc of the sale and how to adopt the right mindset and behaviour. The second session will look at the five levels of pricing success, helping you understand where you are now and how you can embrace new techniques to maximise returns. Finally, we’ll explore the concept of value based pricing and learn why some firms transcend pricing limits and enter the highest tier of financial success, no longer having to grow their business to grow their profits. With these game-changing methods under your belt, there’s no limit to what you might achieve. Join us and transform your business the Win Without Pitching® way.
Aileen Dempsey is the EMEA Coach at Win Without Pitching®, a sales training organisation focused on creative professionals founded by Blair Enns. The Win Without Pitching® approach empowers owners and their teams to win more business at higher margins and lower cost of sale. Whether working with individuals or teams, from founders to CEO’s, Aileen’s experience, at the intersection of design and business in roles spanning Head of Design to Executive Director, provides a deep understanding of the challenges design businesses face. Recent projects include establishing Design Skillnet - the Professional Development arm of the Institute of Designers in Ireland and the Design Leaders Conference. Aileen holds an MBA in Design Management from the University of Westminster and is an Advisory Council member of the Design Management Institute.
Anne Brady, Director, Vermillion Design
Joanne Nolan, HR Lead, Boys + Girls
Stephen Quinn, CEO & Founder, Atomic