A clear path to discovering your purpose and living it across every facet of your business.
An insight into the most common ‘must-do’ and ‘must avoid’ positioning actions.
Practical tips, tools and techniques for defining the most relevant, credible and valuable positioning for your business.
The confidence and know-how to become a truly purpose-driven agency.
At the other end, it's adapting to a shifting landscape and keeping the lights on. In 2021, it can mean all that simultaneously. The impact of the last year has created a totally unique time in terms of mass market transformation. There's now an almost mandatory responsibility for all businesses to look at quite a fundamental resetting of business, brand and culture, bringing with it both enormous opportunities and challenges. In this two-part workshop, we'll be deconstructing the role of purpose and positioning and clearing the way for you to re-define, re-set and solidify your positioning and harness an authentic purpose for you and your team.
Ralph is an internationally recognised independent expert on brand transformation, culture change and experience design. He is also a respected writer and speaker with over 30 years experience in the creative industries on both client and agency side. Today Ralph’s passion is for harnessing everything he’s learned from what he calls his “30-year apprenticeship” to work with ambitious corporate clients and design businesses who are looking to beat the 70% odds against successful change to transform their brands, businesses and people. In doing so Ralph works as a board-level instigator for change bringing his highly pragmatic and personal fusion of management consulting, brand strategy, experience design and change management to help his clients orchestrate and deliver accelerated brand-led, people-centred and design-inspired transformation and growth across the total experience – inside and out - of their businesses.
Simon de Kretser, Partner, FdK Design Consultant