Getting your business purpose and positioning right is essential to survival and growth. At one end of the spectrum, this can mean big transformational change; interrogating what you want to become next and leaping ahead of the competition.

At the other end, it's adapting to a shifting landscape and keeping the lights on. In 2022, it can mean all that simultaneously. The impact of the last few years has created a totally unique time in terms of mass market transformation. There's now an almost mandatory responsibility for all businesses to look at quite a fundamental resetting of business, brand and culture, bringing with it both enormous opportunities and challenges. In this two-part workshop, we'll be deconstructing the role of purpose and positioning and clearing the way for you to re-define, re-set and solidify your positioning and harness an authentic purpose for you and your team.

This workshop covers

  • The creative, cultural, community and commercial reasons why purpose matters now more than ever

    And the things that make and break a purpose-led approach to growth.

  • What it takes to successfully position your agency for future success

    And why it’s more important than ever in a post-Covid era.

  • The common perils and pitfalls when it comes to defining your purpose and getting your positioning right

    And how to side-step them.

  • A framework for discovering the purpose that will matter most for your business, people and clients

    And how to get everyone on board.

  • The sacrifices that all great positioning demands and deserves

    And how to relish making them.

  • A 10-point plan for harnessing your positioning to create maximum value for your business and your clients

    And staying true to the course.

You will gain

  • A clear path to discovering your purpose and living it across every facet of your business.

  • An insight into the most common ‘must-do’ and ‘must avoid’ positioning actions.

  • Practical tips, tools and techniques for defining the most relevant, credible and valuable positioning for your business.

  • The confidence and know-how to become a truly purpose-driven agency.

Meet your trainer

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