At the other end, it's adapting to a shifting landscape and keeping the lights on. In 2022, it can mean all that simultaneously. The impact of the last few years has created a totally unique time in terms of mass market transformation. There's now an almost mandatory responsibility for all businesses to look at quite a fundamental resetting of business, brand and culture, bringing with it both enormous opportunities and challenges. In this two-part workshop, we'll be deconstructing the role of purpose and positioning and clearing the way for you to re-define, re-set and solidify your positioning and harness an authentic purpose for you and your team.