In a competitive market, PR shapes how your design business is seen – by clients, talent, and even search engines. But press coverage is only part of the picture. The real value comes when PR is part of a strategic effort to build your reputation and attract the right opportunities.

Good PR gets you known for the work you want to be known for. It draws the right clients in, strengthens your agency culture, and helps top talent find and choose you. It even improves your visibility in AI-generated search. This focused 90-minute course gives you a practical way to approach PR with purpose. You’ll learn what makes a story newsworthy, how to pitch it effectively, and turn media coverage into a tool that supports your wider goals. From choosing the right project to getting more value from every media moment, you’ll leave knowing exactly where to focus – and how to make PR work harder for your business.

This online workshop covers

  • PR – what and why

    Understanding the role of PR and defining what success looks like.

  • Planning

    Targeting the right publications and journalists with a tailored approach.

  • Discovering

    Finding compelling stories in your work and turning them into coverage.

  • Storytelling

    Creating press releases and supporting assets that capture attention.

  • Activating

    Using your press coverage across multiple channels to drive impact.

You will gain

  • Clear insight into how PR can shape your agency’s reputation and open new opportunities.

  • Practical skills to identify, craft, and share stories that resonate with media and clients alike.

  • Confidence to write compelling press releases and create supporting materials that stand out.

  • Effective strategies to make your media coverage work harder across channels and support your business goals.

Meet your trainer

Claire Blyth

Through PR Claire helps agencies and design teams highlight the role design plays in transforming brands and businesses, people and societies. Communicating design’s impact to a wider audience to raise the profile of their businesses. Claire has great experience in helping her clients achieve their goals through the strategic use of PR, often by getting design talked about in places it usually isn’t. Backed by a team of over 20 in her PR agency Red Setter, Claire is able to help design consultancies and teams develop a PR strategy that helps them to achieve their business goals.

Feedback for DBA Online Learning

Super helpful course with lots of great insights from a professional in the industry.

Account Executive, Village Design & Creative Marketing

An engaging, super useful course that gives you practical tools and useful insights you can put into practice straight away.

Executive Creative Director, Phoenix Studios