Insight and context into client rationale, motivations, preparation, and negotiation tactics you can use to your advantage.
A helpful resource guide to help you build your own negotiation plan, anticipate client needs, and build options that serve both your business and your clients’.
Useful tactics, tips, hints, and scenarios to improve confidence and outcomes in your negotiations
A new confident approach to own and lead negotiation discussions.
The process of negotiation starts long before you take a seat at the table to discuss the ins and outs of the contract. You need to know what both parties want to achieve from these conversations, and from your relationship going forward, as well as how your success will be measured. You also need the confidence and drive to lead these discussions to achieve the results both sides want. This interactive workshop will help you feel more confident in your negotiations. More importantly, we'll give you the skills and ability to be better prepared for your client negotiations. Whether negotiating big things, like: scope, talent, pricing/value, or terms & conditions for big new relationships, or smaller elements or adjustments to parts of your briefs and projects - you'll be able to approach each discussion with a carefully considered plan. Book today and gain the confidence and skills to tackle your next negotiation head on, and win.
John Gleason is Founder of A Better View Strategic Consulting, which helps brands and client organisations elevate and leverage design as a strategic business competence. It helps agencies become more relevant, create better value, and become better businesses, and helps enhance client/agency relationships. John has advised more than 1,600 agencies and his clients have included 120+ corporate/ brand organisations. He is also a member of the DBA’s Expert Register. Prior to launching A Better View in 2007, John enjoyed a 20+ year career at Procter & Gamble. Notably he was head of design, innovation, and production sourcing at Procter & Gamble, and responsible for all external agency relationships in these areas and was known for seeking mutual value, and advocating for agencies to improve client processes & actions. John serves on a number of advisory boards for a wide range of companies, agencies, industry association groups, start-ups and not-for-profit organisations. John also teaches an experiential Design Thinking course in the MBA programme at the University of Notre Dame in the U.S.
Glen Spurrier, Co-Founder, Kerning Collective
Rob Wallace, Founder & Brand Advocate, Best of Breed Consortium