Book all three courses save up to £50.

Find out more about the Reimagining Leadership course.

Thurs 24 Feb, 10:30-12:00

How can you create and sustain a culture of high performance within your team, understanding people’s motivations, needs and interests and bringing their expertise together for the good of the business?

As a leader, you are called upon to marry up the needs of your people with the needs of your business, and success demands that you get this equation right. When you are at the helm, the way you lead your people has a big impact on the individuals within your team, and you’ll no doubt feel that responsibility keenly. Leading people means you have the opportunity to convey your identity, distinctiveness and the values you bring, harnessing your unique qualities to build a strong culture that is founded on trust, open communications and meaningful conversations.

This workshop covers

  • The bedrock of trust

    Why it’s the foundation of your leadership role.

  • What is high performance?

    And how can you harness it within your team.

  • Your leadership style

    Its impact on the way you lead your team.

  • Building a coaching culture

    Why it’s so crucial for your success as a leader.

  • Maintaining motivation

    Tips and tricks to sustain your team through challenging times.

You will gain

  • An understanding of high performance team theory and how trust is a crucial foundational building block.

  • An understanding of your impact on the culture of your design business as a leader.

  • The ability to identify different leadership styles in yourself and your team, which one is your ‘go to’ and how you can harness it to greatest effect.

  • An exploration of coaching and how various approaches can work best for you, considering those on the receiving end of your coaching style.

  • The ability to tap into individual motivators and find ways to drive each person forwards towards your common goal.

Meet your trainer

Sue Shaw

Sue is a co-founder at JourneyHR, working in partnership with Founders and Directors in the world of advertising and marketing communications. By understanding each of her clients’ business needs, she applies practical solutions that are strategically linked to her clients’ values and business goals. Sue harnesses the power of psychology in her work and spends a great deal of her time coaching leaders on how to create high performance and effectiveness in their teams. Sue is an expert within the creative space; she’s the longest standing judge on the IPA CPD Gold panel and has led sessions on the IPA Leadership Programme, sharing knowledge with industry leaders around creating a great place to work through engagement and the creation of a strong talent strategy.

Keen to transform your leadership approach?

This workshop is the first in a three-part monthly training track on leadership. Book the full course of three for discounted rates.

Or to book individually

DBA members receive a discount off the standard price. To talk to us about joining the DBA, email membership@dba.org.uk. Prices include VAT. If you're buying from outside the UK please select the price without VAT.

Previous feedback for Sue

We have been working with Sue from Journey HR in various capacities for a couple of years now and always had very positive experiences. It always feels like a partnership when we work together to develop work streams. We have worked together on a range of training and coaching situations from training of HR and legal basics to leadership coaching and appraisal support training all the individuals have been excellent and very knowledgeable with an ability to adapt to the audience.

Michelle Keskin, Director Of Operations, Design Scene

“The session was enlightening, thought-provoking and engaging. Good stuff!”

Jackie Arnott-Raymond, Joint MD, Frontpage