There has never been greater need for business change than there is now, in order to shore up future growth and success. But the inconvenient truth is that transforming your team performance or your business is hard and over 70% of change efforts, no matter how well-intentioned, fail.

No matter your size, shape, design discipline or team culture, leading change is one of the toughest calls to answer, but one of the most rewarding and valuable achievements when it succeeds. In this 90-minute session, DBA Expert and independent consultant Ralph Ardill, will draw upon his 25 years of top-level client consulting and agency leadership experience to share some thought-provoking pointers and practical tips and tools to help you to beat the odds and successfully lead your team and your business for the future. Join your peers from across the design industry to get yourself, your team, and your business on the path to success.

This workshop covers

  • Leading change in creative businesses

    Why it's so hard and how to make it succeed.

  • Designing a successful transformation project

    Understanding how to change.

  • The eight drivers of future success

    Understanding what to change.

  • Understanding and over-coming the ‘enemies within'

    Identifying the hidden barriers.

  • The tell-tale sign that change is struggling

    Spotting the dangers and mitigating their impact.

  • Being the leader of transformation

    What you personally need to bring to the process.

You will gain

  • A clear understanding of why leading change through your business is so hard, and how to overcome that.

  • The insight into what causes change efforts to fail and how you can lead your team to success.

  • The know-how to beat the odds and make real change happen.

  • A new approach to your leadership.

Meet your trainer

Ralph Ardill

Ralph is an internationally recognised independent expert on brand transformation, culture change and experience design. He is also a respected writer and speaker with over 30 years experience in the creative industries on both client and agency side. Today Ralph’s passion is for harnessing everything he’s learned from what he calls his “30-year apprenticeship” to work with ambitious corporate clients and design businesses who are looking to beat the 70% odds against successful change to transform their brands, businesses and people. In doing so Ralph works as a board-level instigator for change bringing his highly pragmatic and personal fusion of management consulting, brand strategy, experience design and change management to help his clients orchestrate and deliver accelerated brand-led, people-centred and design-inspired transformation and growth across the total experience – inside and out - of their businesses.

Pricing options

DBA members receive a discount off the standard price. To talk to us about joining the DBA, email [email protected]. Prices include VAT. If you're buying from outside the UK please select the price without VAT.

Previous feedback for Ralph

A very informative and thought provoking presentation that has left me inspired and keen to implement in my business.

Simon de Kretser, Partner, FdK Design Consultant

Extremely insightful and very well structured; you walk away with a clear methodology.

Antoine Gandy, Managing/Design Director, Point 6