Thought-provoking pointers to help you discover a new approach to crafting a belief in design.
Practical tips to ensure your creative ideas are adopted and real change happens.
Mastery over the language of the boardroom.
The confidence and know-how to succeed at a new level.
Design leaders today need to be able to confidently communicate the strategic value of design in a language that resonates at the very of heart of business. But more than that, they have to be accountable for outcomes and gain the trust that they will deliver what’s promised. Design can make amazing things happen in business, but only if you’re granted the opportunity. So how can you, as the person responsible for growing that opportunity, make it happen? Transforming your ability to hold truly authoritative conversations at board level, we will explore how to design winning arguments that influence, persuade and unlock new thinking and underpin a genuine belief in what design can do.
Ralph is an internationally recognised independent expert on brand transformation, culture change and experience design. He is also a respected writer and speaker with over 30 years experience in the creative industries on both client and agency side. Today Ralph’s passion is for harnessing everything he’s learned from what he calls his “30-year apprenticeship” to work with ambitious corporate clients and design businesses who are looking to beat the 70% odds against successful change to transform their brands, businesses and people. In doing so Ralph works as a board-level instigator for change bringing his highly pragmatic and personal fusion of management consulting, brand strategy, experience design and change management to help his clients orchestrate and deliver accelerated brand-led, people-centred and design-inspired transformation and growth across the total experience – inside and out - of their businesses.
Simon de Kretser, Partner, FdK Design Consultants
Antoine Gandy, Managing/Design Director, Point 6