Templates and tools to help you build a process to bake client development into your day to day agency practice.
Actionable insights to enable you to immediately re-engage two clients.
Templates and tools to build start building client plans.
The improved knowledge, skills and techniques you need to grow existing clients.
It’s understandable why this happens; the projects we deliver have their own momentum and sense of accountability. But once we fall outside of a project cycle, we can be left feeling at sea not knowing how else to engage, or how to find out what other opportunities there may be without flat out asking for more work. And yet we also know that incremental revenue and referrals from existing clients lessens the pressure on converting cold new business, which at the best of times can be time consuming and unpredictable. So how can you retain and grow your existing clients with ease and finesse? How can you conduct client development in an empathetic, added value manner, rather than as an intrusive sales process? What we need is some inspiration, a boost to our confidence and a process! This session aims to deliver all three.
Lucy helps agencies optimise their new business performance. As Gunpowder, she helps agencies leverage their assets, get clearer visibility of revenue potential and take control of the new business process. Drawing on 30 years’ new business experience, Lucy works with agencies to create workable new business and marketing strategies and plans, mentors in house new business teams and helps client service teams build deeper, more profitable relationships. A big believer in using marginal gains to unlock new business paralysis, Lucy is a DBA Expert and the creator and host of the Small Spark Theory new business podcast.