Thurs 24 March, 10:30-12:00

What is gravitas? What does it feel like and how do you know if you’ve got it? When you have it, how does it enhance your professional life? Accessing this innate quality can sometimes feel closed off and potentially the concept itself can feel perplexing at times. But it doesn’t have to.

Developing gravitas and the ability to communicate with greater confidence, influence and authority is an important part of leadership. This workshop will transform your presence as a leader, developing the behaviours that boost your credibility and establishing you clearly and visibly as an expert as you interact with those around you. You will harness the power of your inner critic and coach and master the art of translating inner confidence to outward presence, helping you to build deeper and trusted connections with others, built on genuine integrity.

This workshop covers

  • Defining gravitas

    Understand what gravitas is and the impact it has.

  • The gravitas equation

    A simple formula for accessing this quality in you.

  • Using spoken language and honing your communication

    Tone, pause and pace and why they matter.

  • The importance of body language

    Using your stance and positions for influence.

  • Virtual and face-to-face

    What are the differences and how do you master them?

  • Recognising the biggest stealers of your presence

    And how to deal with them once and for all.

You will gain

  • A clear action plan that will enable to communicate with greater confidence, influence and authority.

  • Knowledge of how to use your body language, facial and vocal expressions for maximum impact so that when you speak, others listen.

  • Top tips for boosting your authority and likability as a leader.

  • Techniques for building your inner confidence, self-esteem and connecting with the integrity behind your delivery.

Meet your trainer

Catherine Allison

Catherine firmly believes that the way we present ourselves in business can hugely influence people’s impressions of us as individuals and significantly alter perceptions of an agency overall. Improved personal skills – whether it’s presenting in pitches, effective decision-making, communicating with clients or greater presence and gravitas – can have a dramatic effect on an agency’s chances of winning business. It was on this belief that she founded Master the Art, a training consultancy that helps agencies win more business by providing relevant and engaging personal skills training. As a trained actress, she has combined her knowledge of acting with her 20 years agency experience (in client services and business development roles) to develop and lead presentation and communication skills training sessions specifically for those working in an agency environment.

Or to book individually

DBA members receive a discount off the standard price. To talk to us about joining the DBA, email membership@dba.org.uk. Prices include VAT. If you're buying from outside the UK please select the price without VAT.

Previous feedback for Catherine

Catherine's energy and enthusiasm for her subject matter was inspiring and she delivered confident, knowledgeable and well-researched sessions at all levels for the staff. She is a skilled trainer and has an ability to make the team comfortable within the sessions and to make sure they get the most out of it whether it be in leading a group session or in a focused one to one session.

Head of Global Operations, SUTTON

Catherine was very warm and engaging and the team found her session very beneficial. Catherine has my highest recommendation and we would definitely use her again.

Studio Manager, Cultureshock Media