Digital growth rarely comes from a single channel. Prospective clients move between search, social, recommendations, industry voices, paid activity and owned content, making it harder to know where your effort and investment should sit.

This workshop introduces an integrated PR and digital model and a strategic way to bring press coverage, social media posts, website content and paid media in a clear approach. We’ll discuss how these channels work together to build credibility, extend reach and ultimately support commercial growth. We’ll cover how you can build a core strategy that focuses attention on your specific skills and areas of expertise and brings all your channels together to complement each other. We’ll examine how to understand your current digital presence, identify specific opportunities for improvement, and design an integrated strategy that reflects how clients actually discover, assess and choose design partners today. We’ll also focus on how to measure performance in a meaningful way, so decisions about your time and budget resources are grounded in evidence. Whether you're well versed in digital strategies and looking for guidance on the current context, or you are looking to build your confidence and expertise, you will benefit from these tactics.

This online workshop covers

  • The integrated PR and digital model

    How press coverage, social media posts, website content and paid media work together today.

  • Auditing essentials

    Understand what’s performing, what isn’t, and where the strongest opportunities sit.

  • Integrated approach

    Planning across channels for consistency and credibility.

  • Paid strategy

    To scale content that has already earned trust, rather than starting from scratch.

  • Measurement and tracking

    Across channels with metrics that link digital activity to business outcomes.

You will gain

  • Clear direction on where to focus your digital effort.

  • A joined-up view of how visibility, credibility and conversion actually build over time.

  • Stronger judgement about when paid activity will help and when it won’t.

  • Evidence you can use to explain digital decisions and justify investment.

Meet your trainers

Tim Duncan

Tim is the founder and managing director of TDC PR, an international communications consultancy working with clients across design, creative, technology and innovation. Tim is a communications professional with over 15 years’ experience of working both in-house and for market-leading PR agencies. Prior to establishing TDC in 2013, Tim worked agency side at Grayling and 3 Monkeys Communications and then as Head of PR for leading design and innovation company Seymourpowell. With broad experience working across a wide variety of B2B and B2C clients, issues and content, Tim is well versed in devising, developing and delivering comprehensive, strategic and tactical plans for external communications in support of business development, marketing, and reputation management.

James Hart

James is Director of Digital at TDC, where he leads digital and content strategies for an international portfolio spanning automotive, design, innovation, luxury and technology. With 15 years of agency experience, he's built and led high-performing teams that deliver results. His expertise includes global digital campaigns and content strategies, influencer partnerships, SEO and AI-driven optimisation, event creation, paid media strategy and execution, and measurement and reporting. This comprehensive skill set allows him to deliver data-informed campaigns that perform across multiple channels. Working with global design and innovation-led companies, including Trimble SketchUp, Lexus, Instagram, IKEA, forpeople, MUJI, Fedrigoni, Panasonic, and Design Miami/, James has elevated brand perception and grown engaged audiences through strategically driven digital campaigns.

Feedback for TDC PR

"Working with TDC gave us clarity on what was working and confidence to invest in channels that drive real results."

Director Global Operations, forpeople