A new business 'handbook' full of practical activities and resources to take back to your business.
The know-how to improve your processes and get the whole team contributing.
Increased confidence and a fresh new approach to growing opportunities.
Clarity around the practical next steps you can begin taking the very next day.
Starting with proposition, we’ll look at ways to simplify and sharpen how you talk about your agency, before moving on to targeting and how to identify the right sectors and companies to be speaking to. Next we’ll discuss the type of research you should conduct in order to better understand your targets and make your approaches to them more relevant. We'll then go through the ins and outs of making cold calls and sending cold emails to the senior decision makers you want to be working with. Lastly, we’ll examine ways you can create a new business process for your team, as we make developing a pipeline and nurturing leads both measurable and motivating.
Kimi Gilbert is Managing Partner at The Future Factory. For the past decade, she has supported and led the new business drive for creative agencies of all sizes and disciplines, both in the UK and abroad, helping them in their search for new business and growth. Kimi's approach is focused on building relationships and uncovering insights, as opposed to classic volume-focused sales. Kimi has delivered training for The Drum, the IPA, the APA, and YCN. She is also a mentor on the Mayor of London’s Business Growth Programme, where she advises creative businesses on their growth strategy.
Charlie Mulock, Director, Hope&Glory
Kate Bermingham, Business Development Director, Brandon Consultants