Keeping your new business pipeline well stocked with engaging and rewarding projects is key to the health and happiness of your agency. This workshop will help you and your team create a proactive and targeted approach to nurturing and developing leads.

Starting with proposition, we’ll look at ways to simplify and sharpen how you talk about your agency, before moving on to targeting and how to identify the right sectors and companies to be speaking to. Next we’ll discuss the type of research you should conduct in order to better understand your targets and make your approaches to them more relevant. We'll then go through the ins and outs of making cold calls and sending cold emails to the senior decision makers you want to be working with. Lastly, we’ll examine ways you can create a new business process for your team, as we make developing a pipeline and nurturing leads both measurable and motivating.

This workshop covers

  • Proposition

    Flexing what you have and identifying your strengths

  • Targeting

    Creating qualification criteria and choosing the right companies to approach

  • Research

    Identifying decision makers and tailoring your approach

  • Cold outbound

    How to generate new leads from scratch

  • Process and organisation

    Creating a system to stay on top of leads

You will gain

  • A new business 'handbook' full of practical activities and resources to take back to your business.

  • The know-how to improve your processes and get the whole team contributing.

  • Increased confidence and a fresh new approach to growing opportunities.

  • Clarity around the practical next steps you can begin taking the very next day.

Meet your trainer

Kimi Gilbert

Kimi Gilbert is Managing Partner at The Future Factory. For the past decade, she has supported and led the new business drive for creative agencies of all sizes and disciplines, both in the UK and abroad, helping them in their search for new business and growth. Kimi's approach is focused on building relationships and uncovering insights, as opposed to classic volume-focused sales. Kimi has delivered training for The Drum, the IPA, the APA, and YCN. She is also a mentor on the Mayor of London’s Business Growth Programme, where she advises creative businesses on their growth strategy.

Previous feedback for Kimi

The session exceeded my expectations, I found it very useful. Lots of hints and tips. Kimi was engaging, warm and relatable, and kept it interesting for hours – so bravo!

Charlie Mulock, Director, Hope&Glory

I am a seasoned new biz person but I definitely learned things I hadn’t considered before that I can’t wait to start putting into practise. Kimi’s enthusiasm was infectious, and we all need enthusiasm right now.

Kate Bermingham, Business Development Director, Brandon Consultants