Keeping your new business pipeline well stocked with engaging and rewarding projects is key to the health and happiness of your agency. This online workshop will help you and your team create a proactive and targeted approach to generating and developing leads.

Starting with the building blocks of a strong and targeted plan; identifying and building the right audience. We’ll look at ways to pinpoint the right sectors and companies to be speaking to and how to map out a research plan so you can really get under the skin of your potential clients and make your approaches to them more relevant. Next, we’ll discuss your proposition and ways to simplify and sharpen how you talk about your agency to your relevant audience. We'll then go through the ins and outs of making cold calls and sending cold emails to the senior decision makers you want to be working with. Lastly, we’ll examine ways you can create a new business process for your team, as we make developing a pipeline and generating leads both measurable and motivating.

This online workshop covers

  • Targeting

    Creating qualification criteria and choosing the right companies to approach.

  • Proposition

    Flexing what you have and identifying your strengths.

  • Research

    Identifying decision makers and tailoring your approach.

  • Cold outbound

    How to generate new leads from scratch.

  • Process and organisation

    Creating a practical process and framework for new business.

You will gain

  • The know-how to improve your processes and get the whole team contributing.

  • A set of templates and practical resources to take back to your business.

  • Increased confidence and a fresh new approach to growing opportunities.

  • Clarity around the practical next steps you can begin taking the very next day.

Meet your trainer

Rebecca Lalonde

Rebecca Lalonde is a trusted consultant with over 25 years of experience in new business and marketing, specialising in helping agencies build sustainable growth strategies. Her career includes time spent at agencies, in-house roles, industry intermediary Oystercatchers, and creative recruitment, giving her a well-rounded view of the challenges agencies face. She’s also a Mini MBA graduate and certified Workshopper master. Rebecca offers strategic advice and hands-on support to help agencies refine their positioning, craft value propositions, and develop effective new business ecosystems. From rebranding projects to marketing-led growth initiatives, she helps agencies untangle challenges and move forward with confidence.

Previous feedback for this course

"Really valuable 90 minutes with plenty of food for thought. I'm looking forward to the next one!"

Sarah Weatherall, Studio Manager, Out of Nothing