Friday 15 May, 11am-12pm BST

Great design does not happen by chance – it is orchestrated. It takes more than creative talent to deliver real impact. Strong design leadership, aligned teams, effective processes and confidence in quality are what turn ideas into outcomes.

Join us for this one-hour taster webinar to explore the thinking behind PARK’s Master Design Orchestration programme in partnership with DBA. You will gain practical insight into how to lead design teams more effectively, shape processes that support creativity, and manage design quality with greater clarity and confidence. Too often, design teams lack a shared purpose, processes do not fit the business context, and quality is left open to subjective interpretation. The result is inconsistency, missed opportunities and design that falls short of its potential. In today’s fast-moving and complex environment, design leaders need to do more than oversee delivery. They need to orchestrate how teams perform, how work gets done, and how quality is understood and achieved.
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In this webinar, we will focus on three essential areas for mastering design orchestration:

  • Leading high-performing design teams through shared purpose and strong leadership.

  • Building a repeatable professional design process that fits your business context.

  • Demystifying design quality to help ensure just-right solutions.

This webinar covers:

  • Orchestrating design

    When and how to manage design teams, processes and quality.

  • Creating high-performing design teams

    Structuring for success and sustaining long-term impact.

  • Building creative design processes

    Developing a repeatable approach that works in context.

  • Navigating design quality

    Setting clear objectives and improving outcomes with confidence.

  • Myth-busting

    Common pitfalls when managing design teams, creative processes and quality.

You will gain

  • Practical methods to align teams and stakeholders on the same vision with clarity and purpose.

  • Renewed confidence in managing a structured design quality process that delivers the right solutions.

Meet your trainer

James Hall

James Hall joined PARK in 2013 following an extensive career in product design at both LEGO and Hasbro. There he honed his skills in design leadership – directing, managing and launching multiple consumer products worldwide. Today, James not only teaches the Academy programs, but is also a Senior Consultant and Company Director at PARK. From embracing new design leadership techniques to helping people discover new ways to think, James’ raison d’être is to help his clients reach their goals.

About PARK

PARK is where design and business come together for better leadership, better business and a brighter future for all.

First piloted at LEGO in 2013, PARK Academy is a world leader in design management and leadership training, offering a range of programmes, expert tutors and a dedicated learning platform. The Academy offers cross-company delivery with nine national design councils and have developed bespoke in-company programmes for clients including Bosch, Unilever and Haleon.
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