Fri 11 April, 12:30-1:30pm BST

Great design doesn’t happen by chance – it’s orchestrated by design leaders. Brilliant ideas alone don’t create impact. It takes a shared purpose, strong leadership and a structured approach to turn creativity into measurable success. Master design orchestration and you’ll create and sustain a high-performing team that delivers results.

Yet too often, design functions operate in silos and processes don’t fit the business context they serve. The result? Design that fails to meet its full potential. Now more than ever, as businesses navigate complexity and change, design leaders must step up - not just as creators, but as orchestrators. Leading with clarity, aligning stakeholders, and ensuring that design is managed as a strategic force. In this one-hour taster webinar, we’ll share sharp insights and real-world perspectives on what it takes to build and sustain effective design teams. With tried and tested methods that will help you to demystify the design process internally, strengthen your own leadership, and set a new standard for design leadership and excellence.

This online webinar covers

  • High-performing teams

    Structuring for success and sustaining long-term.

  • Orchestrating design

    Aligning teams, stakeholders and business objectives.

  • Design quality

    Defining and managing the design process.

  • Design leadership

    The importance of shared purpose.

  • Embedding effectiveness

    Demystifying design throughout the business

You will gain

  • Practical methods to align teams and stakeholders on the same vision with clarity and purpose.

  • Renewed confidence in managing a structured design quality process that delivers the right solutions.

Meet your trainer

James Hall

James Hall joined PARK in 2013 following an extensive career in product design at both LEGO and Hasbro. There he honed his skills in design leadership – directing, managing and launching multiple consumer products worldwide. Today, James not only teaches the Academy programs, but is also a Senior Consultant and Company Director at PARK. From embracing new design leadership techniques to helping people discover new ways to think, James’ raison d’être is to help his clients reach their goals.

About PARK

PARK is where design and business come together for better leadership, better business and a brighter future for all.

First piloted at LEGO in 2013, PARK Academy is a world leader in design management and leadership training, offering a range of programmes, expert tutors and a dedicated learning platform. The Academy offers cross-company delivery with nine national design councils and have developed bespoke in-company programmes for clients including Bosch, Unilever and Haleon.
Find out more