Tues 4 Nov, 12:30-1:30pm GMT

As a design leader, you're expected to contribute more than craft. You need to influence strategy, align cross functional teams, champion the customer and demonstrate tangible business value. It’s no longer enough to deliver great experiences; you have a responsibility to connect them to outcomes that matter to the business.

Design leadership today demands the ability to bridge gaps between teams, between priorities and between the language of design and the language of business. To lead effectively, you need to make the value of design visible, understood, and trusted. In this one-hour taster webinar, we’ll explore what it takes to lead design at a more strategic level. We’ll share sharp insights and real-world tactics across three core areas: storytelling that engages and influences; expanding design’s organisational reach, and confidently forecasting business value to secure investment and buy-in. Whether you're navigating stakeholder resistance or working to elevate design's role in your business, this session will give you the confidence to lead with greater clarity, authority, and impact.
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This online webinar covers

  • Storytelling

    Crafting narratives that unite, excite, entertain, engage, and influence.

  • Purpose

    Aligning and contextualising design within broader business objectives.

  • Influence

    Expanding design’s reach across teams to shape stronger customer and business outcomes.

  • Design value

    Predicting and demonstrating the commercial impact of design initiatives.

  • Leadership mindset

    Stepping beyond craft to lead design as a strategic business function.

You will gain

  • Practical methods to to communicate design’s value to resonate with non-design stakeholders.

  • Renewed confidence to lead conversations about design investment, strategy, and impact.

  • New perspectives on how to expand your influence and operate more strategically across the business.

Meet your trainer

James Hall

James Hall joined PARK in 2013 following an extensive career in product design at both LEGO and Hasbro. There he honed his skills in design leadership – directing, managing and launching multiple consumer products worldwide. Today, James not only teaches the Academy programs, but is also a Senior Consultant and Company Director at PARK. From embracing new design leadership techniques to helping people discover new ways to think, James’ raison d’être is to help his clients reach their goals.

About PARK

PARK is where design and business come together for better leadership, better business and a brighter future for all.

First piloted at LEGO in 2013, PARK Academy is a world leader in design management and leadership training, offering a range of programmes, expert tutors and a dedicated learning platform. The Academy offers cross-company delivery with nine national design councils and have developed bespoke in-company programmes for clients including Bosch, Unilever and Haleon.
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