But how do you cut through the noise and create memorable campaigns? How do you decide which of the myriad of channels and platforms to focus on? And more importantly – how do you measure success? Over four in-depth sessions, DBA Expert Lucy Mann, of Gunpowder Consulting, will guide you through the building blocks required to elevate your agency marketing to superstar levels. We begin with strategy; defining your prospects and how to turn them into customers, ensuring you have a clear set of objectives at the outset. Session two explores how content has evolved beyond thought leadership and how to create the right assets to connect with your audience. In the third session we'll define your marketing channels, exploring what options are out there and where should you focus your attention. And in the fourth and final session, you will set the right KPIs to measure performance and maintain momentum. Join us online and transform your approach to marketing for greater impact.