Keeping your new business pipeline well stocked with engaging and rewarding projects is key to the health and happiness of your agency. This online workshop will help you and your team create a proactive and targeted approach to nurturing and developing leads.

Starting with proposition, we’ll look at ways to simplify and sharpen how you talk about your agency, before moving on to targeting and how to identify the right sectors and companies to be speaking to. Next we’ll discuss the type of research you should conduct in order to better understand your targets and make your approaches to them more relevant. We'll then go through the ins and outs of making cold calls and sending cold emails to the senior decision makers you want to be working with. Lastly, we’ll examine ways you can create a new business process for your team, as we make developing a pipeline and nurturing leads both measurable and motivating.

This online workshop covers

  • Proposition

    Flexing what you have and identifying your strengths

  • Targeting

    Creating qualification criteria and choosing the right companies to approach

  • Research

    Identifying decision makers and tailoring your approach

  • Cold outbound

    How to generate new leads from scratch

  • Process and organisation

    Creating a system to stay on top of leads

You will gain

  • A new business 'handbook' full of practical activities and resources to take back to your business.

  • The know-how to improve your processes and get the whole team contributing.

  • Increased confidence and a fresh new approach to growing opportunities.

  • Clarity around the practical next steps you can begin taking the very next day.

Meet your trainer

Rebecca Lalonde

Rebecca Lalonde is a trusted consultant with over 25 years of experience in new business and marketing, specialising in helping agencies build sustainable growth strategies. Her career includes time spent at agencies, in-house roles, industry intermediary Oystercatchers, and creative recruitment, giving her a well-rounded view of the challenges agencies face. She’s also a Mini MBA graduate and certified Workshopper master. Rebecca offers strategic advice and hands-on support to help agencies refine their positioning, craft value propositions, and develop effective new business ecosystems. From rebranding projects to marketing-led growth initiatives, she helps agencies untangle challenges and move forward with confidence.

Previous feedback for this course

The session exceeded my expectations, I found it very useful. Lots of hints and tips.

Charlie Mulock, Director, Hope&Glory

I am a seasoned new biz person but I definitely learned things I hadn’t considered before that I can’t wait to start putting into practise.

Kate Bermingham, Business Development Director, Brandon Consultants

Kimi shares intelligent and relevant insight for any creative business that's looking to grow. I'd recommended her 'Developing a pipeline' course to anyone responsible for new business, whatever their level.

Howard Angus, Client Services Director, Milestone Creative